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Marketing Campaign

Revolutionizing Token Outreach

A strategic marketing campaign that propelled a new cryptocurrency token to a prominent market position.

Industry

Fintech

Headquarters

Vietnam

Founded

2022

Company size

100+

Links

Overview

In the dynamic sector of cryptocurrency, the launch and promotion of a new token are pivotal. It is not just about having a robust token but also about how effectively it can be introduced to the market. This is where strategic marketing becomes indispensable to ensure that a token stands out in a saturated market and reaches its target audience.

Role

The role of a marketing campaign in the launch of a cryptocurrency token is critical. It is the bridge between the token creators and potential investors. An effective campaign educates, engages, and inspires confidence, driving adoption and investment. It must resonate with the community and stimulate demand.

Challenge

The primary challenge in marketing a new cryptocurrency token lies in gaining visibility and trust in a market teeming with competitors. To captivate an audience that is bombarded with similar offerings, a token must not only present a compelling use case but also establish its credibility and value proposition through precise and impactful marketing.

Solution

Addressing this challenge, our campaign was designed to ignite interest and foster trust through a comprehensive marketing strategy. By integrating social media buzz, authoritative content, and influencer endorsements, we amplified the token's presence across multiple platforms. The result was a remarkable 50% uptick in adoption rate, paving the way for sustained growth and market penetration.

25%

25%

Increase In User Retention

8k

Daily Users

84%

84%

Increase in time spent on website

Process

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Tools